Liz Weston on why I love Seth (sometimes)

Sometimes I really disagree with Seth Godin. Which I know he won’t mind, because he wants people to have opinions. And then other times I feel like I’m back in church again, as  a teenager, wondering if the sermon was being delivered just for my benefit. It’s late, I’m about to go to bed, but here’s the message from Seth, that’s just arrived in my inbox:

All artists are self-taught
Techniques and skill and even a point of view are often handed down, formally or not. It’s easier to get started if you’re taught, of course. But art, the new, the ability to connect the dots and to make an impact–sooner or later, that can only come from one who creates, not from a teacher and not from a book.”

Yes, this is the join the dots and make the boxes game from when we were little ;)

I recently met someone who asked me how I knew what I did, on what basis I was making my opinions about things and how I was keeping ahead of the curve. I was honest – it’s all self taught / researched / watched / listened to. I haven’t had someone sit me down and tell me how things are in the world. I’ve worked it out and am continuing to do so, for myself. But I always add a disclaimer that “I don’t like people to know that, as I don’t want them to think less of me, or that I’m not smart”. The truth is, surely I’m getting smarter every day, because I’m not just listening to others – I’m making my ow mind up, connecting dots from all sorts of different arenas and seeing where they can take me, our clients and the markets we work in.
So when that blog post came in, I figured it was time to put myself out there. According to Seth Godin – I’m an Artist! And I’m putting the dots together, using my experience, knowledge, intuition, enquiring mind and enthusiasm for life, business and everything that goes with it. At this rate, I’ll soon be telling people about it up front, rather than hiding behind it!
Are you an Artist? How do you learn? What do you think is important when looking for people to work with – someone who works things out, or takes things that are just delivered to them as being gospel?

Liz Weston on … Lesson #1 from the Learning Journey and Stanford University.

Here’s one of the first things I’ve come home and implemented from the #LearningJourney in March. I’m writing plans, ideas and info down, so I can share it with others. And I’m not just writing it down. I’m typing it up – or writing it using my iphone or laptop from the start. Why? Because I need to find a way to hold on to my thoughts, ideas and content. To make it efficient as I do it, because I have so much of it!

Liz Weston learning journey lesson one - make notes of your ideas - or your brain will file / lose them!

Image courtesy of

I just took a brief from a client on Thursday and didn’t take my laptop. I’ve been kicking myself since, as I really needed to use it to get it down. The one hour meeting was nearly four hours in the end, so I could have made good use of it!

Anyway, the importance of writing things down, even if it’s only to park something, because you know you don’t have the time, effort, or money available to progress it, is a practical, but valuable learning point. Not only is it saving me time, it’s also enabling me to only process something once – at the time that I write it down. That’s important, because I don’t have the time to process things over and over again.

The idea of writing things down isn’t new. But here’s some of the reasons I can think of right now, as to why I’m doing it after watching one of the excerpts from the Stanford learning corner resources

1. I don’t remember things the way I used to. It needs to be written down now, so that it’s as vivid, clear and lucid as it can be.
2. So I can remember what it was about the idea that was important. The nub of it. To see where the periphary bits could be useful to other projects.
3. To offload – to brain dump to free up space for other great ideas and thoughts
4. To enable me to think more clearly on others projects.
5. To give other people in the business the opportunity to see my thinking, improve on it, do their own and contribute to the ideas or point out issues with them.


Do you write things down? How? Where do you store them? Evernote? Something similar?

Liz Weston on… embracing competition

The lesson from Liz Weston today, on 1 April 2012, is not April Fool’s related. It’s simple. Don’t worry about your competition. Let them worry about themselves. I know this is a big thing to say – there’s monitoring, and worrying. They are different. Be the bigger business – morally, productively and then the financial aspect will take care of itself. Why am I writing this? Because I just came across this brilliant advert, from Apple, welcoming IBM to the personal computer market. It’s brilliant. And says everything I want to, but better. But that’s what Apple does every time, isn’t it? Enjoy.

Liz Weston social media, pr and communications voyeur, loves this apple advert welcoming IBM to the computer market

What do you think of this advert?