The lesson from Liz Weston today, on 1 April 2012, is not April Fool’s related. It’s simple. Don’t worry about your competition. Let them worry about themselves. I know this is a big thing to say – there’s monitoring, and worrying. They are different. Be the bigger business – morally, productively and then the financial aspect will take care of itself. Why am I writing this? Because I just came across this brilliant advert, from Apple, welcoming IBM to the personal computer market. It’s brilliant. And says everything I want to, but better. But that’s what Apple does every time, isn’t it? Enjoy.
What do you think of this advert?